Ford may finally be preparing to bring back one of its most iconic small cars — the Ford Fiesta — and this time, it could return with an all-electric heart and rally-inspired character.
The news comes after Ford revealed its long-term product roadmap for Europe, outlining several upcoming compact vehicles focused on performance, electrification, and driving enjoyment. Among them is a new B-segment electric hatchback described as combining “distinct design” with Ford’s trademark driving dynamics — wording that strongly hints at a spiritual successor to the Fiesta.
Although Ford has yet to officially confirm the Fiesta nameplate, the clues are difficult to ignore. The Fiesta was once the UK’s best-selling car of all time and remained one of Europe’s most popular compact hatchbacks before production ended in 2023.
Now, Ford appears ready to revisit that formula for the EV era.
According to the company, the upcoming electric hatchback will feature “race-to-road capabilities,” suggesting Ford still wants the car to deliver the fun and agile driving experience that made the Fiesta ST such a favourite among enthusiasts. The brand’s future European strategy also leans heavily on its motorsport and rally heritage, especially as it continues competing in events like the World Rally Championship and Dakar Rally.
Ford says its next-generation European lineup will focus on vehicles designed for real-world roads across the continent — from alpine mountain passes to narrow city streets and winding countryside routes. In other words, the company wants its future EVs to feel engaging behind the wheel rather than simply efficient appliances.
The compact electric hatchback is expected to be built in Europe and scheduled to launch before the end of 2029. It will reportedly be joined by a smaller rally-inspired electric SUV, which could either evolve from the Ford Puma or become a scaled-down alternative to the Ford Mustang Mach-E Rally.
Ford also confirmed that additional hybrid-powered crossovers are currently in development, alongside a smaller “multi-energy” version of the Ford Bronco set to enter production in Valencia, Spain from 2028 onward. The company has not revealed whether that model will use hybrid, plug-in hybrid, or fully electric powertrains, but it is expected to target buyers looking for compact adventure-focused SUVs.
Beyond passenger vehicles, Ford Pro is preparing several new commercial models as well. One highlight is the upcoming Ford Ranger Super Duty, designed with increased towing and payload capabilities for heavy-duty work applications. On the opposite end of the scale, Ford is also developing a smaller all-electric urban delivery van aimed at city businesses.
While details remain limited for now, one thing is becoming increasingly clear: Ford may have realised that removing fun, affordable small cars from its lineup left a bigger gap than expected — and the Fiesta could be the brand’s next big comeback story.
